Title: In a Beautiful Place Out in the Country
Exhibition: Wenn Roboter Zeichnen
Place: Kunstmuseum, Solothurn
Designer: Urs Lehni
Date: 28 August - 3 October 2004

Together with Urs Lehni, this piece was realized for the show «Wenn Roboter Zeichnen» (When Robots Draw) in the Kunstmuseum Solothurn, Switzerland. At that time Urs Lehni was working on the second issue of the monothematic Our Magazine of which the topic was «Landscape / Landschaft». Therefore we decided to use this opportunity to produce a postcard for the magazine.

The Coop Naturaplan logo was chosen for two reasons: We came across it in our research for a simple and abstract landscape that works well in black and white, and when we realized that the exhibition was partly financed by Migros, Switzerlands biggest departement store and archrival of Coop, we knew we found the right drawing.

The Migros Magazine then run an article on the exhibition and the Hektor performance. Not wanting to place their rivals logo in their own magazine, they decided to avoid showing the piece as a whole.